Your privacy is important to us at Hatch Baby, Inc. (“we” or “us”). Our online privacy policy (“Privacy Policy”) describes the types of information, including Personally Identifiable Information, that we gather from you when you use our websites (including, apps, products (including The Smart Changing Pad®, Hatch Baby Rest, Hatch Baby Grow) (“Products”), and services (collectively the “Services”), as well as your choices regarding use and disclosure of your Personally Identifiable Information. If you have questions about our privacy policy, please contact us at Our privacy policy was last updated January, 2018.

By accessing the Services, you agree to be bound by this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use our Services. Each time you use our Services, the current version of the Privacy Policy will apply.

Information Collection And Use

Information You Provide Us

While using our apps (Hatch Baby and/or Rest), we may ask you to provide us with certain information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to, your name, email address, child’s name, child’s gender("Personal Information").

For users of the Rest app and Hatch Baby app, Android requires that location services be turned on to actively connect to BLE devices.  We do not collect or use that information in our apps.

For users of the Hatch Baby app, when using our products and services, we will also collect information including, but not limited to, child’s weight, child’s feeding amount, child’s sleep, etc.  

When using the Hatch Baby app, you may also provide us with contact information for other individuals, such as your friends and family, whom you would like to invite to see your child’s information. By submitting personal information relating to other people to us, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

While using our Services, we may ask you to provide us with certain information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to, your name, email address, child’s name, child’s gender, demographic information, password, postal address and phone number ("Personal Information").

If you make a purchase using a credit or debit card through the Services, your payment information may be collected by a third-party payment provider and not by us.


Information We Collect Automatically From Your Use of the Services

When you use our Services (such as Sleep Training, ect. . .), we and our third party service providers may collect information from you through automated means, such as cookies, web beacons, and web server logs. By using the Services, you consent to the placement of cookies, beacons, and similar technologies in your browser and on emails in accordance with this Privacy Policy. The information collected in this manner includes IP address, browser characteristics, device IDs and characteristics, operating system version, language preferences, referring URLs, and information about the usage of our Services.

We may use this information, for example, to ensure that the Services function properly, to determine how many users have visited certain pages or opened messages or newsletters, or to prevent fraud. We use IP address to derive your approximate location.


How we Use Your Information

We may use the information we collect to:


How We Share Your Information

We disclose information that we collect through the Services in the following circumstances:


Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer's hard drive. Like many sites, we use cookies to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies to help us analyze how users use our Services. The information generated by Google Analytics will be transmitted to and stored by Google. Google uses this information for the purpose of evaluating your use of our Services, compiling reports on website activity and providing other services relating to website activity and internet usage. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

Children’s Privacy

You must be at least eighteen (18) years of age to register for and use the Service. Our products and services are not directed to children under 13, and we request that they not provide personal information through the Services.

Your Choices

From time to time, we send marketing e-mail messages to our users. If you no longer want to receive such emails from us on a going forward basis, you may opt-out via the “unsubscribe” link provided in each such email.


The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. We will maintain appropriate administrative, physical, and technical safeguards for protection of the security, confidentiality and integrity of our Services and related data.

Compliance With Laws

We will disclose your Personal Information where required to do so by law or subpoena or if we believe that such action is necessary to comply with the law and the reasonable requests of law enforcement or to protect the security or integrity of our services.

Changes to our Privacy Policy

We may change our Privacy Policy from time to time at our sole discretion. We encourage visitors to frequently check this page for any changes to our Privacy Policy. Your continued use of our products and services after any change in this Privacy Policy will constitute your acceptance of the change.


If you have any questions, feel free to contact us by email at or by mail at:

Hatch Baby, Inc.
3525 Alameda De Las Pulgas, Suite D
Menlo Park, CA 94025

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