Ann Crady Weiss, the CEO of Hatch Baby, previously founded Maya’s Mom, a social networking site for mothers. After Maya’s Mom was acquired by Johnson & Johnson, she served as the SVP of Consumer Experience for BabyCenter, which reaches 85% of new and expectant parents in the US and 40 million worldwide. She met her husband and Hatch Baby co-founder, Dave Weiss, at BabyCenter where, between the two of them, they ran product, engineering, editorial, design, community and marketing teams.